Maximising Profits as a Nail Technician: How to Earn More in 2025

The nail industry is booming, but to succeed as a nail technician, it’s essential to increase your profits without overworking yourself. Whether you're a salon owner or a mobile nail tech, here are some smart ways to boost your income, attract more clients, and grow your business in 2025.

1. Offer High-Value Services

If you're only offering basic manicures and gel polish, you could be missing out on bigger profits. Consider adding:
✔ Builder Gel Overlays – Clients love the extra strength and long-lasting results.
✔ Nail Art Upgrades – Offer premium designs like chrome, 3D elements, and hand-painted art.
✔ Luxury Manicures & Spa Treatments – Hydrating masks, hot oil treatments, and massage add-ons create a high-end experience.

Clients are willing to pay more for premium services, so upselling is key!

2. Charge Your Worth (And Stop Undervaluing Your Skills)

Many nail techs make the mistake of keeping prices too low out of fear of losing clients. However, if you're using high-quality products, investing in education, and providing excellent service, you deserve to charge accordingly.

✔ Research local pricing and position yourself competitively.
✔ Raise prices gradually – Even a small increase can make a big difference.
✔ Offer package deals (e.g., a set of three builder gel refills at a discount).

3. Create Seasonal Nail Promotions

Clients love a good deal, and seasonal promotions can bring in more bookings. Ideas include:
🎄 Christmas Glam Sets – Offer glitter or chrome designs at a premium price.
💖 Valentine’s Nail Art – Run a special for romantic red and pink sets.
☀️ Summer Gel Manicure Bundles – Include cuticle oil as a freebie with every summer set.

4. Sell Retail Products for Extra Income

Selling nail care products is an easy way to boost earnings without extra effort. Stock items like:
✔ Cuticle Oil & Hand Creams – Clients will love these for home nail care.
✔ Nail Growth Serums – Perfect for strengthening natural nails.
✔ Dolla Nails Pro’s Pro-Quality Gel Polishes – Offer clients the chance to buy their favourite shades.

5. Attract More Clients Through Social Media

Your social media presence is your digital business card! Make sure to:
📸 Post high-quality photos of your work.
📹 Share short videos of nail transformations.
📢 Use local hashtags like #LondonNailTech #UKNailTrends #BuilderGelNails.
📅 Run Instagram & Facebook promotions to fill last-minute slots.

6. Upsell & Encourage Regular Bookings

✔ Offer VIP Memberships – Clients pay a monthly fee for discounts or priority bookings.
✔ Loyalty Cards – Give clients a free gel manicure after 5-6 visits.
✔ Encourage Pre-Bookings – Before finishing an appointment, ask “Shall we book your next visit now?”

7. Improve Your Nail Skills & Stay On Trend

The more skilled you are, the more you can charge! Stay ahead by:
✔ Taking Advanced Courses – Learn trending techniques like aura nails, airbrush designs, and Russian manicures.
✔ Using the Best Products – High-quality gels and tools (like those from Dolla Nails Pro) make your work last longer and keep clients coming back.
✔ Following Nail Trends – Keep up with seasonal trends to attract new clients.

8. Consider Mobile or Home-Based Services

If you don’t have a salon, mobile nail services can be a great way to cut overhead costs and cater to busy clients who prefer home appointments. Offer:
✔ Wedding & Event Nail Packages – Travel to bridal parties for premium-priced services.
✔ VIP Home Appointments – A luxury experience at a client’s home for an extra fee.

9. Automate & Streamline Your Bookings

Stop wasting time on back-and-forth messages! Use an online booking system where clients can schedule, reschedule, and pay in advance. This keeps your diary full without extra admin work.

10. Stay Motivated & Keep Growing

Running a nail business can be demanding, but the key to success is consistency and continuous growth. Whether it’s increasing prices, offering new services, or upgrading your branding, small changes can lead to big profits.

Boost Your Earnings with Dolla Nails Pro

Want to offer high-quality, long-lasting nail services? Dolla Nails Pro provides premium gel polishes and professional tools to help you create flawless nails that clients love—keeping them coming back for more!